Resources Library by ANA

Opinion polling

This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties andcandidates.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

September 1, 1998

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ivor Shalofsky

September 1, 1998

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Juergen Schwoerer

September 1, 1998

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Colin McDonald, Phyllis Vangelder

September 1, 1998

Killing the golden goose

This paper explores the relationship between the research industry and its primary source of data the general public. Drawing on evidence from a variety of sources the paper suggests that to ensure that we obtain and continue to obtain high...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Warren

September 1, 1998

Qualitative research

"Qualitative research is: a) an attempt to capture the sense that lies within, and that structures what we say about what we do; b) an exploration, elaboration and systemisation of the significance of an identified phenomenon; c) the illuminative...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Mary Goodyear

September 1, 1998

Introduction

Introduction to the ESOMAR monograph vol.6: "Market Research And Information Technology: Application And Innovation".

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Bill Blyth

August 1, 1998

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: John Smurthwaite, Henri Wallard

Company: KANTAR TNS Malaysia

June 15, 1998

The way ahead

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients’ research problems and draws on results we have already...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Gerry Hahlo, Helen Lythgoe

September 1, 1997